de
Celebrated French brand boosts international D2C revenues by 48% YoY
We are very impressed with the results we have seen so quickly. Partnering with Global-e has put us in a better position to scale globally and maximise our growth potential. Their ongoing guidance and support are extremely valuable; they provide us with insights and recommendations and work closely with us to further drive our sales and expand into previously untapped markets like Asia.
Since partnering with Global-e the brand saw a significant 32% increase in the share of its international orders
The Challenge
With a unique take on Parisian chic, the French fashion brand, Vanessa Bruno, offers modern yet timeless pieces that prioritise comfort and elegance, effortless sophistication, and a fashionable twist.
From an early stage, Vanessa Bruno sold online to a global audience. While the webstore had some localisation, the Vanessa Bruno team realised that they were not offering their international customers the same high-level shopping experience that their domestic customers enjoyed, preventing the brand from fully capitalising on its cross-border ecommerce growth potential.
Prices were presented, and payments accepted only in EUR, USD, or GBP. Customers worldwide could not pay in their local currency, exposing them to unknown exchange rates and fees. Also, the brand could only accept credit cards, PayPal, and Amazon Pay, while many popular local and alternative options were not supported.
Furthermore, Vanessa Bruno could not provide cross-border online shoppers with a calculation or prepayment options for duty and taxes.
Moreover, the brand’s international shipping rates were costly in many markets, hindering its international conversion rates.
Vanessa Bruno searched for a cross-border ecommerce partner to accelerate its international D2C online sales, scale globally in a simple, cost-effective way, and expand its global footprint by penetrating new markets. To do so the brand was in search of an end-to-end solution that would integrate into its ecommerce platform, Wshop, and allow it to provide international shoppers with a best-in-class, seamless buying experience.
The Solution
To grow its international DTC ecommerce business and effectively maximise its cross-border ecommerce potential, Vanessa Bruno partnered with Global-e, the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border ecommerce. Through Global-e, Vanessa Bruno can now offer shoppers in over 200 destinations worldwide an end-to-end seamless, localised shopping experience tailored to specific local market preferences and aligned with the brand’s business strategy and KPIs. This includes:
- Localised messaging – Customisable messaging per market appearing throughout the buying journey promoting key marketing messages such as free shipping over a specific threshold. Supported in ˃30 languages
- Local pricing in local currencies – Product pricing is set per market according to Vanessa Bruno’s business strategy and rounded according to local market ˃100 currencies are supported
- Multilingual one-step checkout page – Supported in ˃30 languages, allowing shoppers to complete their purchase in their preferred language.
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including ship to collection points and free shipping for purchases above specified thresholds, set per market in accordance with the brand’s business strategy
- A wide range of local and alternative payment methods – More than 150 payment methods are supported, including the most commonly used methods in each market, such as online payment options and buy now-pay later. With Global-e’s best-in-class AI-based fraud prevention solution Vanessa Bruno can now maximise its international acceptance rates.
- Easy and transparent return process – multiple return pre-paid options, including home pick-up and collection points.
Through a dedicated Success Manager, Global-e works closely with the Vanessa Bruno team to provide ongoing guidance, best practice recommendations, and local market insights based on big-data analysis and tailored to the brand’s vertical and business goals. This enables Vanessa Bruno to continually optimise its international proposition, develop its global online strategy, and evaluate the growth potential of previously untapped markets.
Through a dedicated Success Manager, Global-e works closely with the Vanessa Bruno team to provide ongoing guidance, best practice recommendations, and local market insights based on big-data analysis and tailored to the brand’s vertical and business goals.
The Results
Within only three months of partnering with Global-e and launching its renewed shopping experience, Vanessa Bruno saw an impressive 24%YoY increase in international traffic conversion rate and a 48%YoY uplift in international D2C revenue across all markets.
By localising its international propositions and adjusting it to each market, including pricing strategies, tax and duty strategy and shipping rates, the brand has seen significant growth across its key international markets.
In the United States, Vanessa Bruno now includes all duties in the price and displays only local sales tax at checkout, matching a domestic shopping experience. Conversion rates rose by 31% YoY within 3 months and number of orders grew by 56%.
In The Netherlands, where number of orders rose by 124% YoY, the brand’s online customers now enjoy a wider range of payment choices. 52% choose to pay iDeal, a local payment method popular in this market.
By optimising the shopping experience for the specific preferences of each market, Vanessa Bruno has also been able to penetrate and gain traction in markets they saw very little or no orders from before like Taiwan, Japan, and Canada.
Since partnering with Global-e, international ecommerce has become a significant growth engine for Vanessa Bruno and the share of cross-border online orders out of the brand’s total orders has grown by 32%.
Vanessa Bruno
With a vision to provide everyday elegance, the Vanessa Bruno brand combines comfort, romance, and natural Parisian allure.
Created in 1996, by Vanessa Bruno, the brand offers enduring pieces that are slightly edgy and incorporate sophisticated details with a chic and bohemian spirit. The woman Vanessa Bruno dresses is always “free, modern, timeless and naturally beautiful.”
After establishing its first boutique on the Paris left bank, the brand launched its global best-seller Le Cabas – the legendary sequined Cabas Tote Bag.
Today, the brand Vanessa Bruno is present in over 500 points of sale worldwide.
Before we partnered with Global-e, we were selling internationally but struggled to grow our international online revenues. Not only were we lacking the technology, but we also didn’t have insights into each and every market and the need to handle all the technicalities involved in cross-border ecommerce trading required us to allocate a lot of time and effort.
Global-e made international online expansion simple. It equips us not only with advanced technology but also covers all cross-border related issues and frees us to focus on marketing, business strategy, and additional opportunities to expand the brand.
Since partnering with Global-e the brand saw a significant 32% increase in the share of its international orders
Vanessa Bruno
With a vision to provide everyday elegance, the Vanessa Bruno brand combines comfort, romance, and natural Parisian allure.
Created in 1996, by Vanessa Bruno, the brand offers enduring pieces that are slightly edgy and incorporate sophisticated details with a chic and bohemian spirit. The woman Vanessa Bruno dresses is always “free, modern, timeless and naturally beautiful.”
After establishing its first boutique on the Paris left bank, the brand launched its global best-seller Le Cabas – the legendary sequined Cabas Tote Bag.
Today, the brand Vanessa Bruno is present in over 500 points of sale worldwide.
Before we partnered with Global-e, we were selling internationally but struggled to grow our international online revenues. Not only were we lacking the technology, but we also didn’t have insights into each and every market and the need to handle all the technicalities involved in cross-border ecommerce trading required us to allocate a lot of time and effort.
Global-e made international online expansion simple. It equips us not only with advanced technology but also covers all cross-border related issues and frees us to focus on marketing, business strategy, and additional opportunities to expand the brand.
The Challenge
With a unique take on Parisian chic, the French fashion brand, Vanessa Bruno, offers modern yet timeless pieces that prioritise comfort and elegance, effortless sophistication, and a fashionable twist.
From an early stage, Vanessa Bruno sold online to a global audience. While the webstore had some localisation, the Vanessa Bruno team realised that they were not offering their international customers the same high-level shopping experience that their domestic customers enjoyed, preventing the brand from fully capitalising on its cross-border ecommerce growth potential.
Prices were presented, and payments accepted only in EUR, USD, or GBP. Customers worldwide could not pay in their local currency, exposing them to unknown exchange rates and fees. Also, the brand could only accept credit cards, PayPal, and Amazon Pay, while many popular local and alternative options were not supported.
Furthermore, Vanessa Bruno could not provide cross-border online shoppers with a calculation or prepayment options for duty and taxes.
Moreover, the brand’s international shipping rates were costly in many markets, hindering its international conversion rates.
Vanessa Bruno searched for a cross-border ecommerce partner to accelerate its international D2C online sales, scale globally in a simple, cost-effective way, and expand its global footprint by penetrating new markets. To do so the brand was in search of an end-to-end solution that would integrate into its ecommerce platform, Wshop, and allow it to provide international shoppers with a best-in-class, seamless buying experience.
The Solution
To grow its international DTC ecommerce business and effectively maximise its cross-border ecommerce potential, Vanessa Bruno partnered with Global-e, the world’s leading platform to enable and accelerate global, direct-to-consumer cross-border ecommerce. Through Global-e, Vanessa Bruno can now offer shoppers in over 200 destinations worldwide an end-to-end seamless, localised shopping experience tailored to specific local market preferences and aligned with the brand’s business strategy and KPIs. This includes:
- Localised messaging – Customisable messaging per market appearing throughout the buying journey promoting key marketing messages such as free shipping over a specific threshold. Supported in ˃30 languages
- Local pricing in local currencies – Product pricing is set per market according to Vanessa Bruno’s business strategy and rounded according to local market ˃100 currencies are supported
- Multilingual one-step checkout page – Supported in ˃30 languages, allowing shoppers to complete their purchase in their preferred language.
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including ship to collection points and free shipping for purchases above specified thresholds, set per market in accordance with the brand’s business strategy
- A wide range of local and alternative payment methods – More than 150 payment methods are supported, including the most commonly used methods in each market, such as online payment options and buy now-pay later. With Global-e’s best-in-class AI-based fraud prevention solution Vanessa Bruno can now maximise its international acceptance rates.
- Easy and transparent return process – multiple return pre-paid options, including home pick-up and collection points.
Through a dedicated Success Manager, Global-e works closely with the Vanessa Bruno team to provide ongoing guidance, best practice recommendations, and local market insights based on big-data analysis and tailored to the brand’s vertical and business goals. This enables Vanessa Bruno to continually optimise its international proposition, develop its global online strategy, and evaluate the growth potential of previously untapped markets.
Through a dedicated Success Manager, Global-e works closely with the Vanessa Bruno team to provide ongoing guidance, best practice recommendations, and local market insights based on big-data analysis and tailored to the brand’s vertical and business goals.
The Results
Within only three months of partnering with Global-e and launching its renewed shopping experience, Vanessa Bruno saw an impressive 24%YoY increase in international traffic conversion rate and a 48%YoY uplift in international D2C revenue across all markets.
By localising its international propositions and adjusting it to each market, including pricing strategies, tax and duty strategy and shipping rates, the brand has seen significant growth across its key international markets.
In the United States, Vanessa Bruno now includes all duties in the price and displays only local sales tax at checkout, matching a domestic shopping experience. Conversion rates rose by 31% YoY within 3 months and number of orders grew by 56%.
In The Netherlands, where number of orders rose by 124% YoY, the brand’s online customers now enjoy a wider range of payment choices. 52% choose to pay iDeal, a local payment method popular in this market.
By optimising the shopping experience for the specific preferences of each market, Vanessa Bruno has also been able to penetrate and gain traction in markets they saw very little or no orders from before like Taiwan, Japan, and Canada.
Since partnering with Global-e, international ecommerce has become a significant growth engine for Vanessa Bruno and the share of cross-border online orders out of the brand’s total orders has grown by 32%.