de
The popular menswear brand increased its international traffic conversion rates by 180% YoY within 7 months of partnering with Global-e
Global-e’s advanced technology and extensive knowledge and expertise in cross-border ecommerce have been immensely beneficial for us. Their team provides us with ongoing guidance and support, enabling us to maximise performance in international markets. We've seen phenomenal results in only a few short months.
The sought-after UK brand leveraged its growing international traffic and boosted its number of global orders by a remarkable 766% YoY
The Challenge
With its unique and subversive take on classic men’s fashion pieces, celebrated UK menswear brand, Percival, has gained a loyal worldwide customer base who discovered the brand through its popularity with A-listers and its strong online presence.
From an early stage, Percival recognised the advantages of a direct-to-consumer ecommerce business model and implemented it in its international online trade. While demand from global shoppers was high, the team at Percival realised they were not fully capitalising on their impressive global traffic and worldwide sales potential.
Percival maintained two websites, one site that sold domestically and to all international markets except the United States and a second site dedicated to the US market. While the US site offered some level of localisation, maintaining two websites put additional strain on internal resources.
For all markets except the US, Percival offered pricing only in GBP, meaning global shoppers had to estimate the purchase price in their local currency and were vulnerable to transaction fees and unknown international currency rates. Also, Percival could not provide international customers with an accurate duty and tax calculation or the option to prepay those fees at checkout, exposing customers to unexpected charges when their order arrived. In addition, Percival was only able to offer a few alternative payment options on top of credit cards and PayPal. Furthermore, international shipping rates were costly and posed a barrier to conversions.
Percival searched for a robust, cost-effective, and simple-to-manage cross-border ecommerce solution that would enable the brand to unify both websites, provide global shoppers with a best-in-class localised shopping experience from browsing to delivery, and increase D2C international conversion rates and revenue.
The Solution
To address the brand’s challenges and effectively leverage global demand, Percival chose to partner with Global-e, the leading provider of end-to-end cross-border ecommerce solutions.
With Global-e, Percival was able to merge its two sites, saving resources and upkeep while simplifying its setup. The brand can now offer shoppers in over 200 destinations worldwide an advanced seamless, localised shopping experience tailored to the specific preferences of each market and aligned with the brand’s business strategy and goals. This includes:
- Localised messaging – Customisable messaging for each market appearing throughout the buying journey promoting key marketing messages such as free shipping over a specific threshold. Supported in 30+ languages
- Local pricing in local currencies – Product pricing is set per market according to Percival’s business strategy and rounded according to local conventions, enabling customers to pay in their local currency. 100+ currencies are supported
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including free shipping for purchases above specified thresholds
- A wide range of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported
- Easy and transparent return process – Including prepaid returns
- Advanced international payment fraud management – Maximising international acceptance rates
In addition, the ability of Global-e’s platform to support special promotional programs enables Percival to localise its ongoing promotion, Tee Deal 101, a custom bundle discount, where customers can purchase multiple t-shirts at a reduced fixed price.
Through a dedicated Success Manager, Global-e works closely with Percival to provide ongoing guidance, support, and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals. This enables Percival to continually optimise its international offering, to better capitalise on growing global demand, and achieve its business KPIs.
Global-e also ensures that Percival is fully compliant with all changes to duties and taxes or local import regulations worldwide while maintaining a seamless online experience for its international shoppers.
Global-e works closely with Percival to provide ongoing guidance, support, and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals.
The Results
Since partnering with Global-e and launching its localised international website, Percival has been able to leverage its growing global traffic better. International conversion rate has increased by 180% YoY, number of international orders by 766% YoY, and cross-border revenue by 897% YoY- all within seven months of implementation.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022
The United States has always been an important and active cross-border market for Percival. By launching Global-e’s advanced localisation, the brand has experienced a 174% YoY uplift in international traffic conversion rate in this market. Percival has also seen impressive growth across its key EU markets, including France and Germany.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022
In Germany, for example, where international conversion rates rose by 118% YoY, the brand’s customers now enjoy a wider range of payment choices. 85% choose to pay with local and alternative payment options such as Apple Pay, Sofortuberweisung, Klarna Buy Now Pay Later, and PayPal.
By offering customers an optimal localised experience tailored to local market preferences and best practices, Percival expanded to additional markets with solid growth potential but saw little to no activity before and have since become strong international markets for the brand. In Canada, for example, Percival now presents pricing in the local currency, includes all duties, and displays only local sales tax at checkout, matching the domestic shopping experience. Over 99% of Canadian shoppers choose to pay in Canadian Dollars, and conversion rates rose by 471% YoY.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022
Percival
Starting as a side hustle, Christopher Gove created Percival in a small Soho London shop. With a disruptive take on traditional menswear, Percival’s approach to ‘subverting the classics’ offers top-quality pieces and adds a touch of quintessential British humour to each one.
With an eye on Mother Earth, Percival incorporates environmentally friendly practices and is on a mission to create sustainable products of exceptional quality, reducing the need to buy more.
Percival has found a following among celebrities such as Tom Holland, Chris Evans, The Rock, Paul Mescal, and Podcast hosts Ed Gamble and James Acaster, to name a few. Percival has also launched successful collaborations with Champion, Camden Hells brewery, and Classic Football Shirts.
We were selling internationally but found it extremely challenging to fully leverage our global online demand in an efficient and cost-effective way. Managing two websites and having to handle all cross-border complexities, as well as the limited shopping experience we could offer our global customers, prevented us from maximising our international potential and achieving growth. Integrating Global-e’s platform enabled us to better cater to our followers worldwide and to free up bandwidth to focus on additional opportunities for the brand. It was a real game-changer for us.
The sought-after UK brand leveraged its growing international traffic and boosted its number of global orders by a remarkable 766% YoY
Percival
Starting as a side hustle, Christopher Gove created Percival in a small Soho London shop. With a disruptive take on traditional menswear, Percival’s approach to ‘subverting the classics’ offers top-quality pieces and adds a touch of quintessential British humour to each one.
With an eye on Mother Earth, Percival incorporates environmentally friendly practices and is on a mission to create sustainable products of exceptional quality, reducing the need to buy more.
Percival has found a following among celebrities such as Tom Holland, Chris Evans, The Rock, Paul Mescal, and Podcast hosts Ed Gamble and James Acaster, to name a few. Percival has also launched successful collaborations with Champion, Camden Hells brewery, and Classic Football Shirts.
We were selling internationally but found it extremely challenging to fully leverage our global online demand in an efficient and cost-effective way. Managing two websites and having to handle all cross-border complexities, as well as the limited shopping experience we could offer our global customers, prevented us from maximising our international potential and achieving growth. Integrating Global-e’s platform enabled us to better cater to our followers worldwide and to free up bandwidth to focus on additional opportunities for the brand. It was a real game-changer for us.
The Challenge
With its unique and subversive take on classic men’s fashion pieces, celebrated UK menswear brand, Percival, has gained a loyal worldwide customer base who discovered the brand through its popularity with A-listers and its strong online presence.
From an early stage, Percival recognised the advantages of a direct-to-consumer ecommerce business model and implemented it in its international online trade. While demand from global shoppers was high, the team at Percival realised they were not fully capitalising on their impressive global traffic and worldwide sales potential.
Percival maintained two websites, one site that sold domestically and to all international markets except the United States and a second site dedicated to the US market. While the US site offered some level of localisation, maintaining two websites put additional strain on internal resources.
For all markets except the US, Percival offered pricing only in GBP, meaning global shoppers had to estimate the purchase price in their local currency and were vulnerable to transaction fees and unknown international currency rates. Also, Percival could not provide international customers with an accurate duty and tax calculation or the option to prepay those fees at checkout, exposing customers to unexpected charges when their order arrived. In addition, Percival was only able to offer a few alternative payment options on top of credit cards and PayPal. Furthermore, international shipping rates were costly and posed a barrier to conversions.
Percival searched for a robust, cost-effective, and simple-to-manage cross-border ecommerce solution that would enable the brand to unify both websites, provide global shoppers with a best-in-class localised shopping experience from browsing to delivery, and increase D2C international conversion rates and revenue.
The Solution
To address the brand’s challenges and effectively leverage global demand, Percival chose to partner with Global-e, the leading provider of end-to-end cross-border ecommerce solutions.
With Global-e, Percival was able to merge its two sites, saving resources and upkeep while simplifying its setup. The brand can now offer shoppers in over 200 destinations worldwide an advanced seamless, localised shopping experience tailored to the specific preferences of each market and aligned with the brand’s business strategy and goals. This includes:
- Localised messaging – Customisable messaging for each market appearing throughout the buying journey promoting key marketing messages such as free shipping over a specific threshold. Supported in 30+ languages
- Local pricing in local currencies – Product pricing is set per market according to Percival’s business strategy and rounded according to local conventions, enabling customers to pay in their local currency. 100+ currencies are supported
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including free shipping for purchases above specified thresholds
- A wide range of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported
- Easy and transparent return process – Including prepaid returns
- Advanced international payment fraud management – Maximising international acceptance rates
In addition, the ability of Global-e’s platform to support special promotional programs enables Percival to localise its ongoing promotion, Tee Deal 101, a custom bundle discount, where customers can purchase multiple t-shirts at a reduced fixed price.
Through a dedicated Success Manager, Global-e works closely with Percival to provide ongoing guidance, support, and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals. This enables Percival to continually optimise its international offering, to better capitalise on growing global demand, and achieve its business KPIs.
Global-e also ensures that Percival is fully compliant with all changes to duties and taxes or local import regulations worldwide while maintaining a seamless online experience for its international shoppers.
Global-e works closely with Percival to provide ongoing guidance, support, and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals.
The Results
Since partnering with Global-e and launching its localised international website, Percival has been able to leverage its growing global traffic better. International conversion rate has increased by 180% YoY, number of international orders by 766% YoY, and cross-border revenue by 897% YoY- all within seven months of implementation.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022
The United States has always been an important and active cross-border market for Percival. By launching Global-e’s advanced localisation, the brand has experienced a 174% YoY uplift in international traffic conversion rate in this market. Percival has also seen impressive growth across its key EU markets, including France and Germany.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022
In Germany, for example, where international conversion rates rose by 118% YoY, the brand’s customers now enjoy a wider range of payment choices. 85% choose to pay with local and alternative payment options such as Apple Pay, Sofortuberweisung, Klarna Buy Now Pay Later, and PayPal.
By offering customers an optimal localised experience tailored to local market preferences and best practices, Percival expanded to additional markets with solid growth potential but saw little to no activity before and have since become strong international markets for the brand. In Canada, for example, Percival now presents pricing in the local currency, includes all duties, and displays only local sales tax at checkout, matching the domestic shopping experience. Over 99% of Canadian shoppers choose to pay in Canadian Dollars, and conversion rates rose by 471% YoY.
Source: Google Analytics data, Nov 2020 – Jun 2021 vs. Nov 2021 – Jun 2022