de
Popular activewear brand, Ryderwear, increased international traffic conversion rates by 48% YoY within three months of partnering with Global-e
Global-e enabled us to launch our renewed international offering on the Ryderwear website and offer our customers - wherever they are in the world - the best-in-class online shopping experience that is positioned to meet our standards and their expectations. By partnering with Global-e, we’re now better positioned to capitalise on the growing international demand for our products, enhance and accelerate sales in our key international markets while expanding our footprint into new markets and growing our global customer base.
By launching a renewed global ecommerce shopping experience, the Australian brand saw a significant uplift in conversion rates across key international markets.
The Challenge
Known for athletic apparel ‘made by lifters for lifters’, Australian powerhouse Ryderwear has developed a worldwide fan base who follow the brand through its impressive social media presence and online influencers.
Ryderwear recognised the importance of international markets early on and created an ecommerce setup to sell its products worldwide. Their webstore included some level of localisation, and the company also established a logistics infrastructure and hubs around the world to streamline its cross-border operations.
Despite the high global demand and localisation efforts, the Ryderwear team realised they were not fully capitalising on their international sales potential.
Ryderwear maintains three websites to sell to international markets. However, the brand only supported a small number of currencies, meaning that many global shoppers couldn’t view prices and pay in their local currency and were susceptible to unknown rates and transaction fees.
In addition, the brand’s shipping offering was expensive, and Ryderwear did not provide flat return rates, impacting the brand’s international conversions.
Ryderwear searched for an advanced cross-border ecommerce partner to help maximise its growth. This strategic partner would need to integrate with all the brand’s websites built on Shopify and support its existing logistics and warehouse configuration.
The Solution
To provide an optimal buying experience for its international shoppers, Ryderwear chose to partner with Global-e, the world’s leading platform to enable and accelerate global, direct-toconsumer cross-border ecommerce and the exclusive third-party cross-border ecommerce platform for Shopify merchants.
Through Global-e, Ryderwear can provide consumers in over 200 destinations worldwide a seamless and best-in-class localised shopping experience, including:
- Localised messaging – Customisable messaging for each market appearing throughout the buying journey promoting key messages such as free shipping over a specific threshold.
- Local pricing in local currency – Product pricing is set per market, according to Ryderwear’s business strategy and rounded according to local market conventions, enabling customers to pay in their local currency. 100+ currencies are supported.
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including free shipping for purchases above specified thresholds
- A wide range of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported
- Easy and transparent return process – Including attractive flat rates for returns
- Advanced international payment fraud management – Maximising international acceptance rates
Global-e’s extensive global operations enable Ryderwear to ship worldwide from its different hubs in a cost-effective manner.
Global-e works closely with Ryderwear through a dedicated Success Manager to provide ongoing support and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals. This helps Ryderwear continually optimise its international offering and capitalise on global demand.
Global-e’s extensive global operations enable Ryderwear to ship worldwide from its different hubs in a cost-effective manner.
The Results
Within only 3 months of partnering with Global-e and implementing its renewed shopping experience, Ryderwear saw a 48% increase in international conversion rates across all markets.
The brand has also seen impressive growth across its key markets. In Germany, for example, where international conversion rates rose by 86% YoY, 89% of shoppers now choose to pay with local and alternative payment options such as Apple Pay, Sofortuberweisung, Klarna Buy Now Pay Later, and PayPal.
In Canada, Ryderwear now presents pricing in Canadian Dollars, inclusive of all duties, with local sales tax shown and charged at checkout in a separate line, simulating a domestic shopping experience. Over 99% of shoppers choose to pay in Canadian Dollars, and conversion rates rose by 32% YoY within only 3 months.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021
By offering customers an optimal localised experience tailored to local market preferences, Ryderwear boosted conversion rates in additional international markets. In the Netherlands, for example, where conversion rates rose by 108%, 48% of shoppers choose to pay with iDEAL, a leading local alternative payment method.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021
Ryderwear
After he could not find functional and flattering bodybuilding activewear, David Lukic launched Ryderwear in 2009 from his grandma’s garage. Today David has expanded Ryderwear together with his wife Natalie into a flourishing brand with a global following. Offering an extensive range of workout clothing and activewear specifically designed for the avid gym goer and hardcore lifter, Ryderwear has become a must-have staple in the fitness wardrobes of thousands of customers worldwide.
Although we were selling internationally, we realised we were not maximising our global ecommerce sales potential. To better compete, we created a sophisticated setup but still could not meet our KPIs. Global-e simplified our cross-border ecommerce and allows us to focus on the brand while they do the heavy lifting. Global-e gives us an efficient and cost-effective solution. It was the best choice to enable us to reach our international goals.
By launching a renewed global ecommerce shopping experience, the Australian brand saw a significant uplift in conversion rates across key international markets.
Ryderwear
After he could not find functional and flattering bodybuilding activewear, David Lukic launched Ryderwear in 2009 from his grandma’s garage. Today David has expanded Ryderwear together with his wife Natalie into a flourishing brand with a global following. Offering an extensive range of workout clothing and activewear specifically designed for the avid gym goer and hardcore lifter, Ryderwear has become a must-have staple in the fitness wardrobes of thousands of customers worldwide.
Although we were selling internationally, we realised we were not maximising our global ecommerce sales potential. To better compete, we created a sophisticated setup but still could not meet our KPIs. Global-e simplified our cross-border ecommerce and allows us to focus on the brand while they do the heavy lifting. Global-e gives us an efficient and cost-effective solution. It was the best choice to enable us to reach our international goals.
The Challenge
Known for athletic apparel ‘made by lifters for lifters’, Australian powerhouse Ryderwear has developed a worldwide fan base who follow the brand through its impressive social media presence and online influencers.
Ryderwear recognised the importance of international markets early on and created an ecommerce setup to sell its products worldwide. Their webstore included some level of localisation, and the company also established a logistics infrastructure and hubs around the world to streamline its cross-border operations.
Despite the high global demand and localisation efforts, the Ryderwear team realised they were not fully capitalising on their international sales potential.
Ryderwear maintains three websites to sell to international markets. However, the brand only supported a small number of currencies, meaning that many global shoppers couldn’t view prices and pay in their local currency and were susceptible to unknown rates and transaction fees.
In addition, the brand’s shipping offering was expensive, and Ryderwear did not provide flat return rates, impacting the brand’s international conversions.
Ryderwear searched for an advanced cross-border ecommerce partner to help maximise its growth. This strategic partner would need to integrate with all the brand’s websites built on Shopify and support its existing logistics and warehouse configuration.
The Solution
To provide an optimal buying experience for its international shoppers, Ryderwear chose to partner with Global-e, the world’s leading platform to enable and accelerate global, direct-toconsumer cross-border ecommerce and the exclusive third-party cross-border ecommerce platform for Shopify merchants.
Through Global-e, Ryderwear can provide consumers in over 200 destinations worldwide a seamless and best-in-class localised shopping experience, including:
- Localised messaging – Customisable messaging for each market appearing throughout the buying journey promoting key messages such as free shipping over a specific threshold.
- Local pricing in local currency – Product pricing is set per market, according to Ryderwear’s business strategy and rounded according to local market conventions, enabling customers to pay in their local currency. 100+ currencies are supported.
- Guaranteed landed cost – A flexible approach to duties and taxes based on best practices per market and capabilities that provide:
– Pricing inclusive of duties and taxes according to local market best practices, informing customers that no additional costs will be added at checkout or upon delivery
– Prices inclusive of duties with taxes displayed and pre-paid at checkout
– Calculation of all taxes and duties displayed at checkout and a prepayment option for a guaranteed landing cost - Multiple shipping options at competitive rates – Including free shipping for purchases above specified thresholds
- A wide range of local and alternative payment methods – Shoppers can opt to pay with local and alternative payment methods that are popular in their market. 150+ payment choices are supported
- Easy and transparent return process – Including attractive flat rates for returns
- Advanced international payment fraud management – Maximising international acceptance rates
Global-e’s extensive global operations enable Ryderwear to ship worldwide from its different hubs in a cost-effective manner.
Global-e works closely with Ryderwear through a dedicated Success Manager to provide ongoing support and recommendations based on big-data analysis and local market best practices tailored to the brand’s vertical and business goals. This helps Ryderwear continually optimise its international offering and capitalise on global demand.
Global-e’s extensive global operations enable Ryderwear to ship worldwide from its different hubs in a cost-effective manner.
The Results
Within only 3 months of partnering with Global-e and implementing its renewed shopping experience, Ryderwear saw a 48% increase in international conversion rates across all markets.
The brand has also seen impressive growth across its key markets. In Germany, for example, where international conversion rates rose by 86% YoY, 89% of shoppers now choose to pay with local and alternative payment options such as Apple Pay, Sofortuberweisung, Klarna Buy Now Pay Later, and PayPal.
In Canada, Ryderwear now presents pricing in Canadian Dollars, inclusive of all duties, with local sales tax shown and charged at checkout in a separate line, simulating a domestic shopping experience. Over 99% of shoppers choose to pay in Canadian Dollars, and conversion rates rose by 32% YoY within only 3 months.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021
By offering customers an optimal localised experience tailored to local market preferences, Ryderwear boosted conversion rates in additional international markets. In the Netherlands, for example, where conversion rates rose by 108%, 48% of shoppers choose to pay with iDEAL, a leading local alternative payment method.
Source: Google Analytics data, June 2022 – Sept 2022 vs. June 2021 – Sept 2021