A Data-based Model to Drive International DTC Growth Strategies and Profitability

In this GELF NYC ’21 keynote, Jonathan Greller, President -Digital Ventures, details how Marquee Brands extended its ‘digital first’ approach to global markets, implemented advanced localization on web stores of three of its key brands, BCBG, Motherhood, and A Pea in the Pod. Listen to this session to learn how the brands leveraged data-backed best practices to offer international customers an optimal shopping experience and grow cross-border online sales while maintaining profit margins in line with their domestic performance.