Luxury footwear and accessories brand Aeyde achieves 170% growth in online global D2C revenues
Aeyde had an international following from the start, however trying to manage our international ecommerce business in-house was extremely challenging. There were many barriers to overcome in order to offer global shoppers the experience they were looking for, as well managing all the technicalities. We understood that to fully capitalise on our international growth potential, we needed a partner that could provide us with a comprehensive solution, covering all aspects of international trading as well as providing us with guidance and support. Global-e enables us to integrate an end-to-end localised experience to our Shopify website and also provides us with continuous insights and analysis, guiding us to continually optimise our international offering and grow our global D2C business.
The iconic brand has seen a 108% increase in number of online orders since partnering with Global-e
The Challenge
Luxury footwear and accessories brand Aeyde has always been positioned in a global context. Starting as a digital-first, direct-to-consumer (DTC) brand, it was selling internationally to Europe, the USA, UAE and Canada. The brand however was unable to offer its international customers, mainly outside Europe, the same high-level shopping experience that its domestic customers enjoyed. This in turn prevented the brand from fully capitalising on its global growth potential.
Prices were presented online in EUR, and payments were also only accepted in EUR. As well as hindering the international shopping experience, global customers were also exposed to foreign transaction fees charged by their credit card companies. Payment options were also limited, with many popular alternative methods not offered.
Aeyde was unable to provide calculations or prepayment options for taxes and duties, which delayed international delivery times due to processing at customs, as well as exposing shoppers to unexpected fees upon delivery. The brand’s international shipping proposition was limited, with high shipping rates in some markets and express delivery not available in every active market. Aeyde was also unable to offer any pre-paid return options.
The luxury brand was looking for an advanced cross-border ecommerce solution that would easily integrate with its Shopify ecommerce platform, allowing it to simply and cost-effectively overcome the barriers to selling internationally and increase DTC sales. Aeyde’s goals were to grow its sales in key international markets including the US, UK and Europe, as well as to expand its D2C presence into new markets.
The Solution
Aeyde understood that the challenges it faced with its international expansion would be most efficiently and effectively overcome by partnering with an experienced cross-border ecommerce solution provider, that could provide the brand with advanced technology as well as the knowledge and guidance, to optimise its global ecommerce proposition. In order to grow its international D2C business, Aeyde chose to partner with Global-e, the world’s leading cross-border ecommerce platform. The brand is now able to provide shoppers in over 200 destinations worldwide with a seamless and best-in-class localised shopping experience, including:
- Localised marketing messaging – Customised per market, supported in >30 languages
- Local pricing per market, displayed in local currency –
– Product pricing is set per market according to the brand’s global pricing strategy
– >100 currencies supported - Guaranteed landed cost – Tax and duty proposition is set per market, based on Global-e’s data-driven best-practice recommendations, with capabilities to offer:
– Guaranteed calculation and pre-payment option at checkout
– Including taxes and duties as part of the browsing pricing - Multiple shipping options – At attractive rates including free shipping on all orders
- A wide variety of local and alternative payment methods –
– At checkout, shoppers are presented with the most popular payment methods in their country
– >150 payment methods supported including Buy Now Pay Later, mobile payments and local payment methods - Streamlined international payment fraud management –
– Optimised acceptance rates and zero fraud risk for the merchant - Transparent and easy returns process –
– Optimised to meet business strategy and remain competitive including free returns in key markets
– Dedicated customer-facing self-service returns portal - Best practices and local market insights –
– Dedicated Customer Success Manager
– Advanced peer group data models for ongoing optimisation
– Local growth strategy per market/region
Working closely with the Global-e Success Management team, Aeyde continues to optimise its international offering on an ongoing basis.
The Results
Since partnering with Globlal-e, Aeyde has seen significant growth in its international DTC business. By localising its international propositions and tailoring its offering per market including pricing strategies, tax and duty proposition and return policies, Aeyde has achieved an impressive 108% YoY increase in number of international online orders. In turn, the brand has seen a remarkable 170% YoY increase in global D2C online revenues. Aeyde has also been able to accelerate its international customer base, doubling its number of active markets, from 36 to 73.
Through optimising the shopping experience, Aeyde has seen significant revenue growth across its key EU markets. EU shoppers now enjoy a wide variety of local and alternative payment methods, free shipping and convenient pre-paid returns.
Source: Company data; stats compare August 20, 2018- April 1,
2020 to August 20, 2020 – April, 1, 2022
With Global-e, Aeyde was able to easily adapt its proposition to the UK market post Brexit, maintaining a seamless experience despite all the regulatory changes. The brand is now able to present product prices inclusive of the local VAT, ensuring no unexpected charges at the checkout or upon delivery to preserve the pre-Brexit shopping experience. Despite the additional challenges that Brexit brought, Aeyde was able to achieve an increase of 52% YoY in revenues from the UK.
Since updating its proposition to the USA, the market has become Aeyde’s biggest international market, accounting for an incredible 30% of the brand’s entire cross-border ecommerce. Shoppers in the USA enjoy free delivery and localised pricing in USD with sales tax displayed at the checkout in the way that local shoppers expect.
Source: Company data; stats compare August 20, 2018- April 1,
2020 to August 20, 2020 – April, 1, 2022
Working closely with the Global-e Success Management team, Aeyde continues to optimise its international offering on an ongoing basis. The brand’s dedicated Success Manager provides regular performance analysis and best-practice recommendations based on big-data analysis per market and per vertical. This enables the brand to improve and further drive its growth.
Source: Company data; stats compare Q4 2019 vs. Q4 2020 vs. Q4 2021
“Working with the Global-e team, we were able to set the best offering for each and every market in accordance with our overall business strategy, including adjusting our pricing per market, tailoring our tax and duty proposition according to local best practices, and offering the best delivery and return proposition. This has allowed us to achieve our ambitious KPIs while maintaining our international profit margins. We are very pleased with the results we’ve seen so far.”
Aeyde
Aeyde is a Berlin-based footwear and accessories house founded in 2015 by Luisa Dames, who set out to democratise modern design and enduring quality. Born as a digital-first and direct-to-consumer brand, Aeyde’s iconic ranges are now also available from select retailers both instore and online. Aeyde prides itself on its focus on transparent pricing, sustainable sourcing, slow consumption and minimalist design. The brand’s signature aesthetic draws from German concepts of modernity, defined by classic shapes and modern details, marrying form and function, past and present, and masculine and feminine.
The iconic brand has seen a 108% increase in number of online orders since partnering with Global-e
Aeyde
Aeyde is a Berlin-based footwear and accessories house founded in 2015 by Luisa Dames, who set out to democratise modern design and enduring quality. Born as a digital-first and direct-to-consumer brand, Aeyde’s iconic ranges are now also available from select retailers both instore and online. Aeyde prides itself on its focus on transparent pricing, sustainable sourcing, slow consumption and minimalist design. The brand’s signature aesthetic draws from German concepts of modernity, defined by classic shapes and modern details, marrying form and function, past and present, and masculine and feminine.
The Challenge
Luxury footwear and accessories brand Aeyde has always been positioned in a global context. Starting as a digital-first, direct-to-consumer (DTC) brand, it was selling internationally to Europe, the USA, UAE and Canada. The brand however was unable to offer its international customers, mainly outside Europe, the same high-level shopping experience that its domestic customers enjoyed. This in turn prevented the brand from fully capitalising on its global growth potential.
Prices were presented online in EUR, and payments were also only accepted in EUR. As well as hindering the international shopping experience, global customers were also exposed to foreign transaction fees charged by their credit card companies. Payment options were also limited, with many popular alternative methods not offered.
Aeyde was unable to provide calculations or prepayment options for taxes and duties, which delayed international delivery times due to processing at customs, as well as exposing shoppers to unexpected fees upon delivery. The brand’s international shipping proposition was limited, with high shipping rates in some markets and express delivery not available in every active market. Aeyde was also unable to offer any pre-paid return options.
The luxury brand was looking for an advanced cross-border ecommerce solution that would easily integrate with its Shopify ecommerce platform, allowing it to simply and cost-effectively overcome the barriers to selling internationally and increase DTC sales. Aeyde’s goals were to grow its sales in key international markets including the US, UK and Europe, as well as to expand its D2C presence into new markets.
The Solution
Aeyde understood that the challenges it faced with its international expansion would be most efficiently and effectively overcome by partnering with an experienced cross-border ecommerce solution provider, that could provide the brand with advanced technology as well as the knowledge and guidance, to optimise its global ecommerce proposition. In order to grow its international D2C business, Aeyde chose to partner with Global-e, the world’s leading cross-border ecommerce platform. The brand is now able to provide shoppers in over 200 destinations worldwide with a seamless and best-in-class localised shopping experience, including:
- Localised marketing messaging – Customised per market, supported in >30 languages
- Local pricing per market, displayed in local currency –
– Product pricing is set per market according to the brand’s global pricing strategy
– >100 currencies supported - Guaranteed landed cost – Tax and duty proposition is set per market, based on Global-e’s data-driven best-practice recommendations, with capabilities to offer:
– Guaranteed calculation and pre-payment option at checkout
– Including taxes and duties as part of the browsing pricing - Multiple shipping options – At attractive rates including free shipping on all orders
- A wide variety of local and alternative payment methods –
– At checkout, shoppers are presented with the most popular payment methods in their country
– >150 payment methods supported including Buy Now Pay Later, mobile payments and local payment methods - Streamlined international payment fraud management –
– Optimised acceptance rates and zero fraud risk for the merchant - Transparent and easy returns process –
– Optimised to meet business strategy and remain competitive including free returns in key markets
– Dedicated customer-facing self-service returns portal - Best practices and local market insights –
– Dedicated Customer Success Manager
– Advanced peer group data models for ongoing optimisation
– Local growth strategy per market/region
Working closely with the Global-e Success Management team, Aeyde continues to optimise its international offering on an ongoing basis.
“Working with the Global-e team, we were able to set the best offering for each and every market in accordance with our overall business strategy, including adjusting our pricing per market, tailoring our tax and duty proposition according to local best practices, and offering the best delivery and return proposition. This has allowed us to achieve our ambitious KPIs while maintaining our international profit margins. We are very pleased with the results we’ve seen so far.”
The Results
Since partnering with Globlal-e, Aeyde has seen significant growth in its international DTC business. By localising its international propositions and tailoring its offering per market including pricing strategies, tax and duty proposition and return policies, Aeyde has achieved an impressive 108% YoY increase in number of international online orders. In turn, the brand has seen a remarkable 170% YoY increase in global D2C online revenues. Aeyde has also been able to accelerate its international customer base, doubling its number of active markets, from 36 to 73.
Through optimising the shopping experience, Aeyde has seen significant revenue growth across its key EU markets. EU shoppers now enjoy a wide variety of local and alternative payment methods, free shipping and convenient pre-paid returns.
Source: Company data; stats compare August 20, 2018- April 1,
2020 to August 20, 2020 – April, 1, 2022
With Global-e, Aeyde was able to easily adapt its proposition to the UK market post Brexit, maintaining a seamless experience despite all the regulatory changes. The brand is now able to present product prices inclusive of the local VAT, ensuring no unexpected charges at the checkout or upon delivery to preserve the pre-Brexit shopping experience. Despite the additional challenges that Brexit brought, Aeyde was able to achieve an increase of 52% YoY in revenues from the UK.
Since updating its proposition to the USA, the market has become Aeyde’s biggest international market, accounting for an incredible 30% of the brand’s entire cross-border ecommerce. Shoppers in the USA enjoy free delivery and localised pricing in USD with sales tax displayed at the checkout in the way that local shoppers expect.
Source: Company data; stats compare August 20, 2018- April 1,
2020 to August 20, 2020 – April, 1, 2022
Working closely with the Global-e Success Management team, Aeyde continues to optimise its international offering on an ongoing basis. The brand’s dedicated Success Manager provides regular performance analysis and best-practice recommendations based on big-data analysis per market and per vertical. This enables the brand to improve and further drive its growth.
Source: Company data; stats compare Q4 2019 vs. Q4 2020 vs. Q4 2021